Integrated Media Planner/Buyer

Work location: On-site (4 days in office, 1 remote)

JOB SUMMARY:

Develops, evaluates and advises media plans best suited to meet established client requirements, budget and objectives. Executes plans and buying responsibilities across all media, as required by client need.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develops strategies for both online and offline media to include: programmatic and site direct, broadcast, paid social, outdoor, print and search.
• Evaluates, negotiates and places buys for all media except for the paid social and search
• Provides support, specs and guidance for other buyers as needed.
• Creates and presents strategic media recommendations to internal staff as well for assigned clients.
• Explores and maintains research, innovations, and changes that affect media / site planning and buying. Evaluates editorial content, and audience composition of a wide range of media vehicles to determine which would most effectively and efficiently reach the target audience.
• Negotiates best price and media placement for clients, as well as negotiates, reconciles, and resolves media discrepancies.
• Provide research as needed for campaign strategies using various audience insights tools (i.e eMarketer, Experian, Resonate).
• Modifies and updates client flowcharts, as needed, to provide actualization.
• Assures accuracy of media documentation, e.g. contracts, analyses of avail requests, make-good approvals, variance reconciliations, tear sheets, post-buy analyses, accounting billing transfers, cost estimates, etc.
• Monitors performance of all media and develops rationale and POVs for clients on an ongoing basis.
• Maintains close contact with media representatives to keep abreast of special opportunities or features that would benefit our clients.
• Provides account updates and briefings for industry trends to in-house team.
• Supervises and monitors media schedules and contracts with outside media vendors.
• Responsible for assisting in the preparation of RFP's, media plans, objectives and strategies decks, and other related functions.
• Provides creative analysis and recommendations when appropriate to improve media performance.
• Assists in collaboration with accounting department to develop a streamlined approach to all invoicing.
• Confers with supervisors, clients and/or client service, and team members for approvals and makes adjustments as necessary.
• Other duties may be assigned.

QUALIFICATIONS

• Bachelor's degree and 3-5 years of media planning and buying experience at an advertising agency.
• Ability to handle multiple tasks.
• Strong mathematical, analytical and research abilities required.

Current Openings for Integrated Media Planner/Buyer Jobs at &Barr